Social media marketing is a popular tool that can be used by small business to build awareness and engage with customers. Small businesses are currently investing in social media marketing by posting on popular platforms like LinkedIn, Instagram, Facebook or Twitter. These online platforms make it easy and affordable for businesses to build their brands online by connecting them directly with customers.
What does social media marketing involve?
Thinking about your audience should be the first step of effective social media marketing. Before posting content think about who you are trying to attract and engage with. Start with getting an idea of your targeted audience and their archetypes. Share relevant post to engage with your customers not just promoting your brand. Social media marketing involves getting people to know you’re your brand, like it and trust it, not just about promoting your products and services.
Social media marketing with Facebook
According to research, more than 68% of adults in the US use Facebook. It is the most popular social media platform used by people from all ages, culture, and status, making it the best place to reach your customers. For you succeed when using Facebook, you need to spend money on paid posts because the exposure you receive on free ads is about 1 to 6%. Also, install the Facebook pixel on your website to measure conversions on your ads.
Social media marketing on twitter
Twitter allows you to gently connect with the most influential people in your industry. It is a small business influencer and publisher. Use Twitter “list” to gain exposure and start adding people to the list. It’s a great way to build new relationships with your customers and generate leads. Take your time to socialize those people first before selling your brand.
How to increase social media marketing engagement
You need to reevaluate your approach if no one is responding or liking your post, to authentically engage with customers, first pay close attention to your customers, track your post, learn from those that don’t get engaged and make a point of replying to your customer’s feedback.
How much does social media marketing cost
Depending on what you want, it can be free or cost you millions. The value may differ depending on your budget, needs, objective and business goals. It may cost some companies only time and labor and cost others thousands, if not millions if they want to reach large audiences.